TOUR GENIE
Tour Genie is a travel solution company that offers customized travel experiences to North east India. The main criteria of the project is to put North east india as a prime travel destination for tourists and travellers across the country.
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Their mission is to be the Genie who will fulfill your wish of a perfect holiday, find the right travel services for a memorable experience, you can cherish forever.
PHASE I : Survey was conducted on 200 individuals to understand and segment the target group and their travel patterns and habits.
PHASE II : Focus group discussion was organized with a group of 20 participants in orer to identify specific pain points of the travellers/tourists w.r.t travel experience for NE India.
Based on inputs generated we have developed User Personas to understand user’s current usage pattern, needs, pain points, etc.
SURVEY & USER INTERVIEWS
EXPLORE
ROLE & RESPONSIBILITIES:
- Conducting quantitative and qualitative research through survey and user interview.
- Defining user journey through user cases and scenarios.
- Conducting card sorting activity with potential users through which information architecture was developed.
- Developing high fidelity interactive wireframes.
- Establishing visual language and design the UI for the website.
- Coordinating with the front-end team to execute prototyping of website.
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PLATFORM : Responsive
website
CLIENT : Henosis Tech Pvt. Ltd
CATEGORY : Travel
AGENCY : Pink Lemonade
DURATION : 4 months
EXPLORE
USER PERSONAS
User insights from research activity
Prefer customized tour over packages
Familiar with web usage
There are people always travelling or looking for travel options
People plan well in advance
Packages for leisure and adventure can be given more priority
Users want to have a talk before they book, ensuring that everything is clear. Hence customer support should be given high priority
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PROBLEM STATEMENT
How can Tour Genie ensure travel enthusiasts will have a safe, serene and memorable trip to North East India in order to experience it’s nativity, culture and habitat. This is done by giving them customized, tailor-made travel option on the website.
CARD SORTING
INNOVATE
Wireframes were done as sketches in order to move the process faster, while not compromising on the layout and information heirarchy laid out in previous steps.
INNOVATE
USER FLOWS
The path a user follows through your website interface to complete a task, and us analyse which features are essentials and those that can be hidden. In short, it determines how we can build the information architect for the website
INNOVATE
FEATURES THROUGH KANO MODEL
A list was drafted based on the business need of the tool and also inputs from users. Priortization of these features was undertaken using the Kano Model through which features are grouped based on user's need rather than the marketing or communication need of the company.
MUST - BE FEATURES
Reviews/images from users
Register/login
My account section
Information about NE
Live chat / Chatbot
PERFORMANCE FEATURES
Packages
Reviews and testimonials
User generated images
Payment gateway
ATTRACTIVE FEATURES or WOW FACTORS
Trending services and trips
Deals and discounts
Option to compare packages
Videos
Interactive Map
INFORMATION ARCHITECTURE
INNOVATE
Outline of the application is laid out as to analyse the whole picture and gives a direction on number of pages, tabs, subtabs and content breakdown for the entire application.
Click on image to view magnified sitemap
CONCEPT / PROPOSED SOLUTION
We want to promote travel beyond scenic experience which includes adventure, honeymoon, off-beat locations and wildlife.
Package tours are available but focus is to provide personalized trip with customization options.
nform travellers/users about North East, beyond the cliche tourist attractions.
Ensure safety and introduce native culture to travellers.
Build credibility
VISUAL DESIGN
EXECUTE
